Programmatic Specialist, Performance Marketing

As a Programmatic Advertising Specialist, you will be responsible for leading and optimizing programmatic advertising efforts across Intact and belairdirect. With 7-10 years of experience in programmatic advertising, you will leverage your expertise to drive performance, enhance our digital advertising capabilities, and achieve business objectives. You will play a pivotal role in developing and executing strategic plans that align with marketing goals while ensuring efficient budget management and maximizing ROI.

What you'll do here:

• Lead the programmatic advertising strategy for Intact and belairdirect, aligning campaigns with overall marketing objectives.
• Develop and implement comprehensive programmatic advertising campaigns using data-driven insights and advanced targeting techniques.
• Collaborate with cross-functional teams including marketing, analytics, and creative to ensure cohesive campaign execution.
• Manage relationships with key vendors, ad exchanges, and technology partners to stay updated on industry trends and leverage cutting-edge technology solutions.
• Oversee the daily programmatic operations, including campaign setup, monitoring, optimization, and reporting.
• Perform detailed analysis and reporting on campaign performance, providing actionable insights and recommendations.
• Identify opportunities for scaling and improving programmatic strategies to enhance reach, engagement, and conversions.
• Maintain a deep understanding of the competitive landscape and industry developments to inform strategic decisions and innovations.
• Mentor and guide junior team members, fostering a collaborative and growth-oriented work environment.
• Ensure compliance with privacy regulations and industry best practices in all programmatic activities.

What you bring to the table:

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 7-10 years of experience in programmatic advertising, with a proven track record of managing successful programmatic campaigns.
• Expertise in programmatic platforms (e.g., DV360, The Trade Desk), ad exchanges, and real-time bidding.
• Strong analytical skills with the ability to interpret data, derive insights, and drive actionable strategies.
• Exceptional project management skills with the ability to handle multiple campaigns in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• In-depth knowledge of privacy regulations related to digital advertising.
• Certification in programmatic advertising or related fields is a plus.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required but must have authorization to work in Canada.

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If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

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