Senior Marketing Advisor

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Location: Montreal or Toronto 

Launched in July 2025, Keep it Intact is a highly strategic national initiative designed to empower Canadian homeowners to protect their homes from floods, fires, and strong winds. With cutting-edge educational resources and practical tools, this long-term program is transforming home protection across the country. This is your opportunity to join a visionary team and contribute to a movement redefining resilience in Canada. 

Position Overview: As a key contributor to the Intact Insurance brand team, you will be responsible for orchestrating and aligning our cross-functional marketing communication efforts to raise the program's awareness and generate climate adaptation actions across the country. Additionally, you will be responsible for developing complete 360-degree advertising campaigns to position Intact’s leadership in climate adaptation to a broad audience, as well as drive customers and potential customers to KeepItIntact.ca. 

What you’ll do here:

• Develop and execute cohesive marketing communication plans that amplify our program's reach and visibility, leading to strengthening our brand leadership. 

• Lead the creation, launch, and management of integrated 360 ad campaigns across digital platforms, out-of-home media, social media, and other channels, ensuring alignment with our mission and objectives. 

• Guide external partners (creative, media, PR, event) on projects and campaigns. 

• Supervise creative development and production of all assets, insuring they are on brand, respect technical requirements and follows best practices for each platform.  

• Coordinate material approval internally.  

• Collaborate with media partners and analytics team to properly set up tracking, audiences and analyse the performances of the campaigns you oversee. 

• Analyze market trends, audience insights, campaign and traffic performance to proactively suggest optimisations to the strategy and tactics based on key learnings, to meet our objectives. 

• Collaborate with cross-functional teams, such as the content, website, lifecycle, corporate communications, and PR teams, to ensure consistent messaging and brand integrity. 

• Manage and allocate advertising budgets effectively, ensuring the program is   executed within financial constraints. 

• Manage timelines and performance metrics to ensure campaign success and return on investment. 
   

Profile sought:  

• A strategic thinker with a proven track record in leading successful multi-channel high-impact marketing communication campaigns. 

• Confident communicator with the ability to make recommendations based on results and research. 

• Performance-driven. 

• Highly organized and experienced in large-scale project management: you easily handle situations with multiple stakeholders, tight deadlines to meet and budgets to respect. 

• You are a team player; you easily adapt to working in a matrix environment and have a great sense of building relationships with others. 

• Innovative, adaptable, and able to thrive in a fast-paced, dynamic environment.

• Passionate about climate adaptation and sustainability. 

What you bring to the table:

• Undergraduate degree in marketing or communications. 

• 8+ years of experience in marketing or communications with demonstrated experience in leading impactful 360° advertising campaigns and working with creative and media agencies. 

• Proven project management experience and strong organizational skills 

• You have a good understanding of the online and offline media ecosystem and are able to challenge the media agency on recommendations and tactics. 

• You have strong communication skills and are highly strategic. 

• You are a results-driven professional, who will challenge the status-quo and encourage us to do things differently to pro-actively optimize our process. 

• Excellent MS Office skills, including Teams. 

• Bilingualism (French/English) - Necessity to interact on a regular basis with colleagues across the country.

• No Canadian work experience required, but must have authorization to work in Canada.

Why Join Us: 

• Be a part of an inspiring and ambitious mission. 

• Lead transformative campaigns that make a real difference.

• Work with a diverse and dedicated team of experts. 

• Enjoy a collaborative work environment that celebrates creativity and innovation. 

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.