Manager, Growth Marketing
- Type:
- Full Time
- Location(s):
- Toronto Ontario
- Montréal Quebec
- Date Posted:
- Job ID:
- R148844
Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
Join the leading force in insurance, where we're on the brink of a pivotal era that will amplify our competitive advantage. Leading 2 of Canada’s top 4 most recognized insurance companies, we are hailed as one of the most advanced financial firms, strategically leveraging Lifetime Value to dominate the market. We excel in innovation within pricing and risk selection, with a team committed to building groundbreaking models every day. Marketing is at the core of everything we do. If you're excited about blazing new trails with us, we want to talk to you!
About the role:
As a pioneering Marketing Growth Manager, you will architect and execute transformative strategies that captivate and expand our market footprint. If you are a strategic visionary with a passion for data-driven growth, this is your chance to make a significant impact. Your focus will be on achieving sustainable growth through customer segmentation and journey optimization. Join us to shape the future of marketing at Intact!
What you’ll do here:
Spearhead the creation and execution of a comprehensive growth strategy, leveraging channels like paid media, SEO, CRO, and email marketing. Set strategic visions and roadmaps to enhance brand performance.
Build strong, collaborative relationships across marketing and other departments—such as operations, finance, Intact lab, actuarial, AI Marketing Lab, legal—and with external partners. Ensure cohesive strategy and seamless campaign execution while championing innovative technologies to boost efficiency and growth.
Utilize advanced analytics to identify trends, shape strategies, and refine growth initiatives. Optimize channels through A/B testing and adapt strategies in real time to improve the Media Mix, Cost of Acquisition, and ROI.
Act as the main communicator to foster consensus among stakeholders, ensuring all communications are strategically aligned and precise.
Oversee strategic forecasting and monitor KPIs, providing analyses for informed decision-making and strategic adjustments. Communicate progress in large forums to maintain organizational visibility.
Lead and cultivate a dynamic, high-performing growth team. Encourage a culture of excellence and continuous improvement, developing team members' leadership, analytical, and technical skills.
Develop and implement innovative strategies to create new channels for growth generation by leveraging market analysis and cross-functional collaboration.
What you bring to the table:
Bachelor’s degree in marketing, Business, or a related field, or equivalent experience.
Proven experience in marketing growth strategy and data-driven decision making.
Strong leadership skills with a track record of building and managing high-performing teams.
Excellent communicator with the ability to connect and influence at all organizational levels.
Entrepreneurial mindset with a passion for innovation and continuous improvement.
Experience in optimizing cost efficiency and media mix through data insights.
Ability to thrive in a fast-paced environment while managing multiple projects and stakeholders.
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
#LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:
A financial rewards program that recognizes your success
An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
An extensive flex pension and benefits package, with access to virtual healthcare
Flexible work arrangements
Possibility to purchase up to 5 extra days off per year
An annual wellness account that promotes an active and healthy lifestyle
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
Inspiring leaders and colleagues who will lift you up and help you grow
A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.