Senior Marketing Advisor – belairdirect

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Building a household brand takes creativity, empathy, dedicated work, and flawless execution. Are you driven by the challenge of elevating a brand and driving innovative marketing tactics that beat all benchmarks? Do you want to build marketing strategies and tactics that consumers love and talk about? Then this may be for you!

We’re looking for a Senior Marketing Advisor – belairdirect brand to join our growing team!

As a Marketing specialist, you will join the team responsible for promoting the belairdirect brand. You will be leading the Brand efforts in Quebec and English Canada, developing and implementing 360 campaigns to promote the consideration of our Brand. Our main objectives are to grow Brand awareness and consideration, as well as enticing consumer’s adoption and engagement with our digital tools.

From agency brief and creative development to media planning, tracking and analyzing results, you will be at the centre of brand’s performance. Working with internal and external subject matter experts, you will implement comprehensive initiatives leveraging all channels to effectively support brand’s growth, making sure the Brand messaging is aligned across customer’s touchpoints. You will also be presenting strategy, plans and results to our executives.

Workplace: Montreal (2020 Robert-Bourassa Blvd), Quebec (5700 des Galeries Blvd) or Toronto (700 University Avenue).

Profile sought:

• You love marketing, and you are passionate for great brand storytelling.
• You are well organized and excellent at project management: you easily handle situations with multiple stakeholders, tight deadlines to meet and budgets to respect.
• You are a high energy person, with a contagious and positive attitude, and someone who always strives to win.
• You are a team player; you easily adapt to working in a matrix environment and have a great sense of building relationships with others.
• You thrive in a fast-pace, rapidly changing and growing environment.

What you’ll do here:

• Support our goal to strengthen belairdirect’s brand leadership across all strategic segments and markets, with an unwavering commitment to achieving results.
• Anticipate strategic marketing opportunities by translating marketing insights into actionable marketing communication recommendations.
• Lead the development of the annual strategy and propose opportunities based on competitive analysis, our results and market developments to help develop the strategy and implementation of our 360° marketing campaigns.
• Collaborate with partner agencies (creative and media) on projects and campaigns.
• Supervise creative development and production of all assets, insuring they are on brand, respect technical requirements and follows best practices for each platform.
• Coordinate material approval with partners and internal departments involved.
• Manage budget for projects under your responsibility.
• Collaborate with media partners and analytics team to properly set up tracking, audiences and analyse the performances of the campaigns you oversee.
• Socialize key learnings and proactively suggest optimisations or change to the plan to meet our objectives.
• Socialize our initiatives with internal stakeholders and our Broker marketing and communication teams.
• Influence medium and long-term Brand strategy by actively participating in annual Brand planning.
• Respect and adhere to timelines and budgets while executing high quality market rollouts.

What you bring to the table:

• Undergraduate degree in marketing or communications or any combination of equivalent education and experience.
• 8+ years of experience in marketing or communications with demonstrated experience in leading impactful 360° advertising campaigns.
• You have a deep expertise of the digital media ecosystem and offline media to build effective brand campaigns.
• You have strong strategic communication skills.
• You are a results-driven professional, who will challenge the status-quo and encourage us to do things differently to pro-actively optimize our process.
• Excellent MS Office skills.
• Bilingualism required (French / English) – Need to interact on a regular basis with colleagues across the country.

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.